8.10.2009

Pepsi's Colorful New Bottles Part 2

A little while ago I mentioned the appeal of the new pepsi bottle design. I bought one because I thought it looked nice not because I usually drink soda, so the bottle sat in my fridge for a while.



Every time I opened the refrigerator door I noticed how well it competed visually with everything else in there. Even when I wasn't looking to get a drink it was always the first thing my eye was drawn to when I opened the door because of the bright colors and simple design. Not only does this bottle compete well on the shelves in a supermarket but it also competes well for attention once it's made into your home among the other products that you've purchased. This is just one more reason why the packaging is really effective.

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