11.30.2009

Some of my favorite TED talks

These TED talks aren't exactly new but I find them pretty inspiring.


Paula Scher gets serious





Stefan Sagmeister shares happy design





David Carson on design + discovery


11.23.2009

Lubalin Now

I saw Lubalin Now on Saturday, it was excellent and well worth the visit down to Cooper Union while it's still up. Some of my photos are over on flickr.






11.10.2009

Target's new store brand


Target's new identity for their store brand, up and up got me thinking about my brand buying habits.


Reasons I buy brand name products:
1. I think the quality I'm getting is worth the price
2. I like the brand/company


Reasons I buy store brand products:
1. I don't believe that a comparable brand name product adds much additional value.
2. I have limited history with any specific brand in this category and so have no brand name bias.


The up and up identity looks like a higher quality product that just happens to have a store brand price. Unlike many other store brands, the up and up packaging doesn't imitate its brand name counterparts, instead it communicates a unique value through its simple layouts, contemporary colors and clean typography. Up and up spans both of the categories I listed above with a store brand price and name brand looks. In the end though the question remains; will up and up live up to its packaging or feel more like its price?

11.02.2009

Good way to start a Monday


I got an e-mail this morning saying this blog had made a list of the Top 50 Typography Blogs. I don't feel like I deserve to be on a list that contains so many people I look up to but it's certainly encouraging.