12.10.2009

Surprise from Apple

I upgraded to a Macbook Pro a few weeks before Snow Leopard's release so I ordered it as an upgrade. This is the package Snow Leopard came in.



I was a little surprised when I saw it. Up until I received this, all aspects of Apple's business that I had encountered felt as though they embodied the Apple brand. Their visual identity is almost uncannily consistent. Everything feels as though it's been considered with just a little bit of extra effort to ensure it meets the standard. This envelope doesn't have that same quality—it feels thoroughly average. I don't think that they should start sending all their mailings in pristine white boxes in order to satisfy my expectations, but I'm disappointed there isn't at least a one color logo somewhere. On the other hand seeing this is encouraging because at least it shows they're human.

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