Rory Sutherland: Life lessons from an ad man

Rory's thoughts on perceived value are provocative and entertaining, well worth 17 minutes of your time.


Typographic Day Ruining

If you're musician you know this feeling. You might be walking along and all of the sudden someone is singing a song you like, but they just keep hitting all the wrong notes. No matter how hard you try you can't not hear all the mistakes. In the same way I can't help but notice all the annoying quirks this typeface has.

Here are a few of spots that drive me crazy:

At least it's nice to know I'm not the only one.


An Unwillingly Uninformed Customer

My old television from college finally died this week, so it's time to go find a new one. I usually navigate the tech buying experience confidently, but I felt really indecisive after being greeted by a wall of nearly identical black boxes.

When making a decision I typically have some sort of brand loyalty to fall back on . The information I "know" about a particular product may not always be objective, but at least it gives me some kind of an opinion. I know that I want either a Canon or Nikon when purchasing a DSLR camera. For inkjet printers, I know that I should go for an Epson. I even have an opinion when it's time to get some laundry detergent. I know that Tide's the best, but it's also the most expensive so I should look for something else. However when purchasing a LCD TV I have almost no information. Sony, Vizio, Samsung, LG and the list goes on—they all seem the same to me.

Some brand differentiation in the flat panel television market would be great. To all you companies manufacturing LCD TVs—please make life easier—give your customers a reason to love your product so they don't have to wade through an endless sea of tech specs to make a decision, anything less is leaving money on the table.

Photo from Robert Scoble