4.03.2010

An Unwillingly Uninformed Customer



My old television from college finally died this week, so it's time to go find a new one. I usually navigate the tech buying experience confidently, but I felt really indecisive after being greeted by a wall of nearly identical black boxes.

When making a decision I typically have some sort of brand loyalty to fall back on . The information I "know" about a particular product may not always be objective, but at least it gives me some kind of an opinion. I know that I want either a Canon or Nikon when purchasing a DSLR camera. For inkjet printers, I know that I should go for an Epson. I even have an opinion when it's time to get some laundry detergent. I know that Tide's the best, but it's also the most expensive so I should look for something else. However when purchasing a LCD TV I have almost no information. Sony, Vizio, Samsung, LG and the list goes on—they all seem the same to me.

Some brand differentiation in the flat panel television market would be great. To all you companies manufacturing LCD TVs—please make life easier—give your customers a reason to love your product so they don't have to wade through an endless sea of tech specs to make a decision, anything less is leaving money on the table.

Photo from Robert Scoble

3 comments:

Kelsin said...

For the record I've gone with LG a lot of the time. Their stuff has all lasted way longer than the sony counterparts I used to use. This goes for TV's, monitors and even cd-r's.

Good luck :)

Chris Beesley said...

Thanks for the recommendation. I was interested in LG, embarrassingly because I like their logo. Other than that I haven't had much experience with their products.

Greg said...

Samsung makes a great product. A mid priced LCD will be a good performer. If you want to burn the cash, their LED TVs are amazing.