5.17.2011

It’s in the details #2

Every once and a while I see a design that's mostly fine, but has a little quirk that makes it hard to bear.



The Metro PCS logo is a perfect example of this. Sure it's plain, but it's not the straight up helvetica that bothers me. It's the tightly kerned “PCS” with the nearly, but not quite aligned “CS” terminals. They are so close together and so close to being the same height that it's maddening. The part of me influenced by Ed Benguiat wants to trim just a little bit of the “C”, to make it nice and even.

Like this:

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