As an art student one of the things that tempted me most was the pursuit of how. How did you get that effect, what program did you use, is there a tutorial for that? How is easy. There is a process to get to how, and a clearly marked destination to inform me when I've arrived. People been to how before and all I have to do is follow the same well worn path. Even now the ease of how can feel enticing. The trouble is, the same thing that makes how appealing is what makes it uninteresting, it inherently leads to somewhere we've all been before. I'm tired of how—let's do why for a while.

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